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PERSONALIZED CHOCOLATES


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WHY ARE B. TOYS SO SPECIAL?

B. ready for the unexpected.

You’re right. The colors are a little different.

We don’t spend a lot of time thinking about how things are supposed to be.

Instead, we create toys that inspire individuality.

The designs don’t line up with mathematical precision.

The look, feel and function are inspired by the world around us. By our children’s faces. Our dreams. Our own childhoods. Our travels. By Peruvian textiles and New England foliage. By a pretty bar of soap that gave us a moment of delight.

Our process? Part joy. Part love. Part mischief. Part serendipity.

You’ll notice even our packaging feels a little different, both in your hands and to the Earth. We try to make life easier for moms and dads whenever possible. And our commitment to children goes well beyond the one chasing his sister around the house with one of our drumsticks.

At the end of the day, our goal is to be bigger than a toy company.

We want to be a voice to children that says it’s okay to be curious, to be pensive, to be loud, to be happy and sad all at the same time, to be generous, to be afraid, to be quiet, to be wild, to be fun, to be open, to be scientific, to be poetic, to be giddy, to be serious, to be smart, to be free, to be you.

Just B. Just you. B. you.

B. nice to the planet.

(As far as we know, it’s the only one with chocolate on it.)

The difference in our packaging goes way beyond the surface. We scrutinize every piece to ensure its

impact on our children’s world is as light as possible.

Minimizing.

Using recycled materials.

Packaging toys in bags you’ll love to reuse.

Designing boxes to become pretty trays to hold tiny treasures.

Even making some packages reversible to become gift wrap.

Our inks are soy-based and our varnishes water-based.

Every single bit of our clear plastic is recyclable and marked #1, the most widely recycled plastic available. (Bet your town takes it.)

And when we simply have to create a tie to hold a toy in place, it’s made out of 100% recycled polypropylene (PP), easily recycled again.

To us, recycling is more than a stamp. It’s a commitment. To the world and the children in it.

B. ready for the celebration. Your present is!

We try to make life easier for moms and dads however we can.

One way is by designing our packages to be ready for gift-giving.

That’s why every toy comes with a pretty gift tag.

And some boxes even wrap themselves! Simply flip the packaging around and it becomes a lovely wrapped present.

You can go straight from the store to the event without even slowing down in the wrapping paper aisle.

FREE THE CHILDREN

Your packages say that the toy I bought will donate 10¢ to Free The Children. Is that true? Every toy?

Yes. And a dime donation may not sound like a lot, but it’s right off the top. 10¢ means 10¢. Not after profits, not after taxes. Straight to Free The Children. Dime after dime after dime, we are making a difference together.

What is Free The Children?

Free The Children is the world's largest network of children helping children through education, with more than one million young people involved in innovative programs in 45 countries. The organization was founded in 1995 by 12-year-old Craig Kielburger, who is now an international child rights activist. Free The Children believes that youth leadership is the key to achieving a generation of committed and socially active young people. In North America, Free The Children motivates and educates thousands of young people each year through its youth leadership and global education programs. Internationally, Free The Children has built more than 500 schools in Asia, Africa and Latin America, providing education (the only way out of poverty) to more than 50,000 children every day. Learn more about Free The Children .

Why did B. choose Free The Children to support?

The goals, ideals and beliefs of Free The Children parallel our own perfectly. We truly believe that children hold the power to change this world. Free The Children is funded and driven by the energy and passion of youth.